From Missed Opportunities to Targeted Campaigns: The Clyde Theater’s WiFi Story

Closing the Guest Data Gap

As one of Indiana’s premier entertainment venues, The Clyde Theater blends vintage charm with modern production in a 2,400-capacity performance space that hosts national touring acts and delivers full-night experiences through its connected restaurant and upscale amenities. While their digital marketing team was already growing a solid list through ticketing platforms, contests, and social media, a critical segment was still out of reach: walk-up buyers and casual attendees. Without a clear way to engage these guests, the venue lacked visibility into audience behavior and missed opportunities to convert one-time visits into long-term loyalty. That’s where MyPlace came in, offering a simple but powerful way to bridge that data gap.

Bridging the Data Gap with WiFi Access

MyPlace enabled The Clyde Theater to capture valuable guest data through a branded WiFi login experience across the venue. Walk-in guests who previously slipped through the cracks are now seamlessly added to the theater’s Hive.co CRM via Zapier. As soon as guests connected to WiFi, they are tagged and funneled into targeted campaigns, without ever needing to buy a ticket online. This has completely changed the marketing team’s ability to see and segment their full audience, making every show a smarter data opportunity.

“I got a kick out of watching my wife connect to the WiFi at a recent show. Within seconds, she was browsing upcoming events and saying, ‘We should get tickets!’ It was awesome to see it working in real time.”

— Del Smith, Director of Information Systems

Scalable, Effortless Implementation

The MyPlace rollout was smooth and non-disruptive. Setup with existing UniFi hardware and a quick Zapier integration ensured fast time-to-value without needing technical deep-dives. The marketing and IT teams were up and running without any friction.