How Incognito Bars Boosted Customer Engagement with WiFi Email Capture

Transforming Customer Engagement with MyPlace

Incognito Bars, a dynamic player in the hospitality industry, faced a challenge: efficiently capturing customer data and enhancing engagement. By integrating MyPlace’s WiFi email capture solution, they revolutionized their approach, transforming their marketing database from a fraction of its potential to an impressive 101,000 contacts, with 71,000 active users. Guest WiFi email capture was responsible for building 90% of their customer emails database.

Leveraging Integrated Solutions for Success

MyPlace’s WiFi email capture enabled Incognito Bars to conduct highly targeted marketing campaigns. The real-time data captured through MyPlace allowed Incognito Bars to stay ahead in a competitive market, providing valuable insights that fueled their creative marketing strategies.

Ash Wilson from Incognito Bars remarked, “The volume of customer emails we’ve collected through MyPlace’s WiFi email capture is surprising. It’s been a game-changer for our marketing efforts.”

This success was further amplified by Airship’s CRM and their voucher tool, Toggle. Incognito Bars used Airship’s Toggle product to sell vouchers during key promotional periods, driving significant revenue. The impact was evident during their Black Friday and Christmas campaigns, which generated £25,000 and £30,000 respectively.

The seamless integration of MyPlace’s data capture with Airship’s CRM and Toggle tool allowed for automated, targeted email campaigns that maximized customer engagement and sales. The synergy between MyPlace and Airship showcases the power of integrated solutions. While MyPlace’s WiFi email capture played a pivotal role in building a robust customer database, Airship’s CRM and Toggle tool enabled Incognito Bars to leverage this data effectively, driving substantial revenue and engagement.