Social WiFi Software
Guest WiFi login that captures every guest
Social WiFi software lets guests join your WiFi with a Google, Facebook or email login and captures a verified guest record every time. MyPlace is the guest engagement platform built on that idea. It captures every guest automatically, asks each one for a Google or TripAdvisor review at the right moment, and syncs the data to the marketing tools you already use.
- Google, Facebook or email login on a branded page
- A verified email for every guest, checked in real time
- Automated review requests, plus real-time sync to Mailchimp, Klaviyo, HubSpot and Facebook Custom Audiences
Sometimes called social WiFi, WiFi marketing or guest WiFi capture. Same thing: a login page that works for your business.
Trusted by more than 500+ companies across the globe
No Extra Hardware
MyPlace connects to your existing UniFi, Cisco Meraki, Aruba, Ruckus, Cambium, Omada or Zyxel network through the vendor API. No extra hardware, no firmware changes.
Live in Minutes
Connect your WiFi controller, add your logo, and your social WiFi login is live. Most venues capture their first guests the same day.
Reviews and Repeat Visits
Every guest is asked for a Google or TripAdvisor review at the right moment. Guest data syncs in real time to your email and CRM tools, so your own campaigns get smarter.
Why use social WiFi software?
Get guests online quickly
One tap with Google or Facebook, or a single email field. No forms to fill and no passwords to hand out at the bar.
Own your guest data
58% of US adults say they will share personal information with a business when all it asks for is an email address (The Trade Desk and YouGov). Guest WiFi is the moment they say yes, and the data is yours, not Meta's or your booking platform's.
Capture at a fraction of the cost
MyPlace venues capture 200 to 300 verified guest emails a month through the WiFi login, at roughly one ninth of the cost per contact of manual signup methods (MyPlace deployment data across 500+ locations, 2026).
Social WiFi software features
Social Login to WiFi
Google, Facebook and email login. Returning guests are recognised by device and reconnect without logging in again.
Custom Questions
Add your own questions to the login page, such as birthday, reason for visit or dietary preference, and capture the answers alongside the verified email.
Branded Login Page
Your logo, colours and message on every login. Multi-language support for international guests.
Real-Time Integrations
Guest profiles sync instantly to Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Zapier and more. No exports, no delays.
Social Remarketing
Sync guest lists to Facebook Custom Audiences and reach the same guests again on Facebook and Instagram.
Visit Analytics
Visit frequency, dwell time, new versus returning guests and peak hours. Know your regulars from your first-timers.
Review Generation
Every guest is asked for a Google or TripAdvisor review automatically, with a direct feedback channel offered alongside. One venue, AVA MediterrAegean, generated 64 new Google reviews in its first 30 days (MyPlace customer data, 2026).
Multi-Location Dashboard
One dashboard for every venue. Compare locations, apply global settings and let local managers handle their own reviews.
What data does social WiFi software capture?
Direct answer: a social WiFi login captures the guest's name and a verified email address on every visit, plus the answers to any custom questions you add. Google and Facebook logins return the profile fields the guest's account shares. Email login captures the address and verifies it in real time.
MyPlace adds behavioural data on top of every login:
- Visit frequency and last visit date
- Dwell time per visit
- New versus returning guest
- Location, for multi-venue groups
- Answers to your custom questions
Social logins no longer reliably return age or gender. Facebook and Google restricted those fields years ago, so a vendor still promising demographic enrichment from the login itself is describing the 2015 version of the product. Verified email plus visit behaviour is what you can actually build campaigns on.
Frequently asked questions
Can’t find what you’re looking for? Contact us we’re ready to help you.
Social WiFi is guest WiFi with a login page that captures guest data. The name dates from the early 2010s, when the login was usually a Facebook account. Today most guests choose email or Google, and the category is more often called guest WiFi capture or WiFi marketing. MyPlace treats it as the front door of a guest engagement platform: capture the guest, ask for a review, sync the data.
Social logins are faster for the guest and return a verified account. Their weakness is that guests can withhold their email address, which defeats the point if you are building a list. MyPlace offers Google, Facebook and email side by side and verifies every email in real time, so you get the speed of social login without the gaps.
First name, last name and a verified email address on every login, plus answers to any custom questions you add. On top of that, visit frequency, dwell time, last visit date and new versus returning status, per location.
Yes. Consent is recorded at login, data is encrypted, guests can request a copy of their data or its erasure, and you choose which fields to collect. MyPlace is built for GDPR and CCPA.
MyPlace syncs your guest list to a Facebook Custom Audience and keeps it updated as new guests connect. You run the campaigns in Facebook and Instagram. MyPlace supplies the audience.
MyPlace connects to UniFi, Cisco Meraki, Aruba, Ruckus, Cambium, TP-Link Omada and Zyxel through the vendor's own API or captive portal settings. No extra hardware. If your venue already has business-grade WiFi, it almost certainly works.