WiFi Marketing Solution

Transform Your Guest WiFi into a powerful marketing engine

WiFi marketing is a powerful way for physical location businesses—restaurants, bars, hotels, shops, and more—to leverage and capitalize on their guest WiFi to grow and increase revenue. And MyPlace is the leading WiFi marketing solution that makes it possible.

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Why use a WiFi marketing solution?

Today, it's almost impossible to run a physical location business and not offer a free WiFi. 96% of customers prefer businesses that offer free access to the Internet, after all. And to 60% of millennials, free WiFi is the no.1 hotel perk.

But did you know that offering free WiFi access also gives you an incredible opportunity to connect with your customers, promote your business, and drive revenue and growth?

It's true. Here's how you benefit from implementing a WiFi marketing solution.

Capture valuable customer data on your WiFi network with an advanced captive portal.

Every customer who decides to access your guest WiFi will see a fully customizable and branded portal that will guide them through the quick and easy login process. As part of the process, customers will be asked to log in using their email and other details, or use social WiFi to connect.

As a result, your guests will enjoy free WiFi, and you'll generate leads and connections for your business.

Engage customers and promote your business on guest WiFi, too.

WiFi marketing is not just about data collection and generating leads. Use the captive portal to showcase latest promotions, offer discounts and coupons to returning customers, and entice them to leave reviews on top review sites.

Integrate customer data with your marketing platforms

MyPlace's APIs, webhooks, and lightning-fast integrations enable you to add and update customer details in your CRM or email marketing platform instantly. With real-time synchronization, you'll always have up-to-date data in your marketing platforms to use in marketing or retargeting campaigns.

Boost your marketing efforts and increase customer retention and loyalty.

WiFi marketing not only lets you collect customer information and engage them in your location. You can use that data to boost the effectiveness of your other marketing channels - email, SMS, retargeting, and more.

How WiFi marketing works

Customers and guests connect with your free guest WiFi

They find the network on the list of available ones, and click to connect.

Guests are directed to your captive portal to log in

The captive portal asks them to sign up using their email or social media credentials.

You display ads or promotions for customers on the splash page

This step is optional, actually. However, once logged in, the person could see a custom splash page showing whatever information about your business you'd like them to see:

Your latest offers
Promotions
Videos or ads
A request to leave a testimonial on a specific review site, etc.

Your WiFi Marketing Solution integrates customer data into your CRM or marketing platform

Once a customer signs up on the captive page, their data (along with behavioral data - visit frequency, etc.) gets automatically sent to whatever platform you want - Your CRM, a marketing platform like Mailchimp, Facebook Custom Audience, or Hubspot, etc.

You use the data to enrich and launch better marketing campaigns

This might mean sending more targeted email campaigns or triggering custom promotions to recurring customers. The opportunities are truly endless.

Who is WiFi marketing best for?

A WiFi marketing solution is actually a must-have for any business with physical location that wants to offer its customers a free, complimentary access to the Internet:

Hotels
Restaurants
Bars
Pubs
Shopping Malls
Retail stores
Venues
Airports, and more.

WiFi Marketing Solution Case Study - Incognito Bars

Incognito bars boosted customer engagement

Incognito Bars is a chain of creatively themed cocktail venues in Winchester, Richmond, Kingston, and Windsor. Each bar features a unique, whimsical ambiance, expertly crafted cocktails, and exceptional service.

Incognito Bars are visited by thousands of guests each month, and the chain owners realized that they had no means to capture those customers' data and capitalize on such a large foot traffic.

By integrating MyPlace’s WiFi email capture solution, they revolutionized their approach, transforming their marketing database from a fraction of its potential to an impressive 101,000 contacts, with 71,000 active users. Guest WiFi email capture was responsible for building 90% of their customer emails database.

What's more, MyPlace’s WiFi email capture enabled Incognito Bars to conduct highly targeted marketing campaigns. The real-time data captured through MyPlace allowed Incognito Bars to stay ahead in a competitive market, providing valuable insights that fueled their creative marketing strategies.

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