9 Best Captive Portal Software Platforms

Best captive portal software

Updated July 2026

Compare the leading captive portal tools for guest WiFi, data capture, and managed access

Captive portal software controls how users access guest WiFi. It manages login methods, consent, branded access journeys, data capture, and integrations with the tools your business already uses.

Which captive portal software is best? The best captive portal software depends on your goal. For hospitality and multi-location restaurant groups that want guest WiFi to drive reviews and repeat visits, MyPlace fits best. For enterprise analytics at scale, Purple. For IT teams that need RADIUS-grade authentication, IronWiFi. For a very small, single-site venue with no network hardware of its own, Beambox, which ships its own plug-in box. Choose on business outcome, not just login screens.

How we picked: we compared nine widely used captive portal platforms on login options, pricing, data capture, network compatibility, multi-location management, and business outcomes. MyPlace is our own product; we note where each competitor is the stronger choice.

This guide compares nine recognised captive portal software platforms:

Your email tool is only as good as your list

WiFi Email Capture Service

Are you ready to start capturing customer email on your venues WiFi? Click the link below to learn more

  • MyPlace
  • Purple
  • Beambox
  • Adentro
  • Cloud4Wi
  • Spotipo
  • IronWiFi
  • CaptiFi
  • StayFi

Use this page to compare features, supported environments, and which platform may fit your business best.

If you need a dedicated captive portal solution from MyPlace, see:


Quick comparison: The leading captive portal software

Use this shortlist to compare the main strengths and entry pricing of nine recognised captive portal software platforms. The right choice depends on whether you prioritise guest WiFi access control, data capture, marketing integrations, multi-location management, or enterprise scale.

PlatformBest ForKey StrengthEntry Pricing
MyPlaceHospitality venues needing captive portal + guest engagementBranded guest WiFi, verified email capture, marketing integrations, automated review generationFrom $49/mo per location
PurpleLarger organisations needing analytics and visitor insightEnterprise guest WiFi, visitor analytics, compliance toolsQuote-based
BeamboxSmall businesses wanting simple WiFi marketingEasy setup, email capture, promotionsFrom €35/mo billed yearly
AdentroRetail businesses focused on customer acquisitionGuest WiFi + audience building + paid media workflowsNot published
Cloud4WiBusinesses needing customer data platform depthGuest WiFi, loyalty, identity, omnichannel customer dataQuote-based
SpotipoVoucher-based and paid guest WiFi accessUniFi specialisation, vouchers, paid accessFrom $49/mo per location (annual)
IronWiFiIT teams needing RADIUS-grade authentication802.1X, RADIUS, directory integrations, detailed logsFrom $13/AP/mo ($65 min)
CaptiFiMonth-to-month WiFi marketing at a single venueNo annual contract, optional plug-and-play device, review requestsFrom £49/mo, tiered by guest volume
StayFiShort-term rentals and vacation propertiesSTR-specific guest capture, email/SMS marketingFrom $19/mo (hardware separate)

How MyPlace compares

MyPlace is strongest for businesses that want more than a basic login page.

It combines captive portal software with wider guest engagement tools such as:

  • secure guest WiFi access
  • customer data capture
  • marketing integrations
  • review generation and reputation workflows

With MyPlace, these capabilities can work together across one connected platform.


Quick buying guidance

Choose based on your real priority:

  • Need hospitality-focused guest WiFi + growth tools? MyPlace
  • Need enterprise analytics / compliance estate-wide? Purple
  • Need WiFi equipment? Beambox
  • Need retail acquisition workflows? Adentro
  • Need customer data platform depth? Cloud4Wi

Best captive portal software platforms reviewed

The best captive portal software depends on what you need the platform to do.

Some businesses simply need secure guest WiFi login pages. Others need customer data capture, CRM integrations, analytics, review generation, or multi-location control.

Below are five recognised platforms often considered in this category, with a clearer view of where each one fits.


1. MyPlace

OG image for wifi marketing page

Best for hospitality businesses that want captive portal software connected to growth tools

MyPlace is a captive portal software platform built for hospitality and venue-based businesses that want more than basic guest WiFi access.

It combines branded guest login journeys with customer data capture, integrations, review generation workflows, and wider guest engagement tools. This makes MyPlace especially relevant for operators who see guest WiFi as both an operational service and a commercial channel. For hotels weighing the review side specifically, we compared 11 hotel reputation management tools in a separate guide.

Unlike tools focused purely on access control, MyPlace helps businesses use captive portals as part of a wider system that can support:

  • guest WiFi access management
  • customer email capture
  • CRM and marketing sync
  • review generation after real visits
  • hospitality guest engagement workflows
  • multi-site management

Strong fit for:

  • restaurants
  • hotels
  • bars
  • cafés
  • leisure venues
  • hospitality groups with multiple locations

Strengths

  • Verified capture cost: guest WiFi capture runs about $0.22 per verified email through an automated captive portal, versus roughly $1.91 per contact for manual signup, based on MyPlace deployment data across 500+ locations (MyPlace, 2026).
  • Review generation with measured results: one MyPlace venue, AVA MediterrAegean, generated 64 new Google reviews in 30 days, 95% five-star, after connecting its captive portal to automated review requests (MyPlace customer data, 2026).
  • Works with hardware you already own: UniFi, Meraki, Ruckus, Aruba, Omada and Cambium, so there is no rip-and-replace to get a branded portal running.
  • Published pricing: from $49/mo per location with a 14-day free trial, so you can price a rollout without a sales call.
  • Built for multi-site groups: one login, per-location reporting, and guest data that stays in one place across every venue.

Consider if:

You want your captive portal to support marketing and guest engagement, not just network access.

Pricing: from $49/mo per location, 14-day free trial.


2. Purple

Purple - captive portal software.

Best for enterprise organisations needing guest WiFi plus analytics

Purple is one of the most recognised names in guest WiFi and captive portal software, particularly in enterprise and public-space environments.

Its offering focuses on secure guest connectivity, branded captive portals, visitor analytics, CRM connectivity, and larger-scale deployments.

Purple is often strongest where organisations need governance, reporting, analytics, and estate-wide consistency.

Strong fit for:

  • shopping centres
  • airports
  • stadiums
  • enterprise estates
  • retail chains
  • public venues

Potential strengths

  • mature enterprise platform
  • analytics-led positioning
  • large deployment suitability
  • strong compliance messaging

Consider if:

You operate multiple public venues or need enterprise-grade reporting and visitor insight.

Pricing: quote-based.


3. Beambox

Beambox.

Best for smaller businesses wanting simple WiFi marketing

Beambox is commonly positioned as an all-in-one WiFi marketing platform where captive portal functionality is part of a broader SMB toolkit.

Rather than focusing on enterprise infrastructure, Beambox typically appeals to smaller operators wanting easy guest WiFi login pages combined with email capture, promotions, SMS marketing, and review workflows.

This can make it attractive for businesses that value simplicity over deep network complexity.

Strong fit for:

  • cafés
  • salons
  • independent retail
  • gyms
  • small restaurants
  • single-site businesses

Potential strengths

  • simpler SMB positioning
  • marketing-led use cases
  • approachable setup model

Consider if:

You are a smaller business wanting guest WiFi plus light marketing tools.

Pricing: from €35/mo billed yearly (Beambox lists pricing in EUR). Verified July 2026.


4. Adentro

Adentro.

Best for retail businesses focused on customer acquisition

Adentro (formerly Zenreach) is more commonly associated with retail customer acquisition than traditional hospitality guest WiFi.

Its positioning combines captive portal access, customer identification, advertising audiences, attribution, and paid acquisition workflows for physical stores.

That means it can be relevant where the priority is using guest WiFi data to drive store visits and ad performance.

Strong fit for:

  • retail chains
  • franchise retail
  • brick-and-mortar brands
  • location-based customer acquisition

Potential strengths

  • retail-specific workflows
  • audience activation
  • acquisition orientation

Consider if:

Your main objective is customer acquisition rather than hospitality guest experience.

Pricing: not published.


5. Cloud4Wi

Cloud4wi.

Best for enterprise brands needing customer data depth

Cloud4Wi is typically positioned further upmarket, with a focus on customer identity, loyalty, omnichannel data, and enterprise-grade guest WiFi programs.

Rather than being only a captive portal tool, it often sits closer to customer data platform territory for brands operating across multiple locations.

Strong fit for:

  • enterprise retail
  • large hospitality groups
  • multi-site brands
  • customer data heavy organisations

Potential strengths

  • broader customer data workflows
  • enterprise suitability
  • identity / loyalty use cases

Consider if:

You need captive portal software connected to larger customer data programs.

Pricing: quote-based.


6. Spotipo

Best for voucher-based and paid guest WiFi access

Spotipo is a captive portal platform with a strong UniFi focus. It supports email and social login, voucher-based access, and paid WiFi options on external portal setups.

It is a solid pick for guest WiFi access management, particularly where vouchers or paid access matter. Marketing depth is lighter than hospitality-specific platforms, so check the integration list against the tools you already use.

Strong fit for:

  • venues on UniFi hardware
  • hotels using voucher access
  • operators selling WiFi passes
  • IT consultancies managing UniFi sites

Potential strengths

  • voucher and paid-access options
  • UniFi specialisation
  • unlimited access points on the entry plan
  • straightforward published pricing

Consider if:

You run UniFi hardware and want vouchers or paid access alongside a branded portal.

Pricing: from $49/mo per location billed annually ($59 monthly). Verified July 2026.


7. IronWiFi

Best for IT teams needing RADIUS-grade authentication

IronWiFi is a cloud RADIUS and captive portal service aimed at IT teams. It brings 802.1X, RADIUS authentication, and directory integrations (Google Workspace, Microsoft Entra ID, Okta) to guest and staff networks.

If the requirement is security-first network access control with per-user credentials, certificate-based auth, and detailed logs, IronWiFi is built for exactly that. It is not a marketing tool, and teams without IT support will find it heavier to run.

Strong fit for:

  • IT-managed environments
  • offices and campuses
  • managed service providers
  • security-first deployments

Potential strengths

  • authentication rigor (802.1X, RADIUS)
  • directory integrations
  • detailed access logs
  • wide hardware support

Consider if:

Authentication and access control matter more to you than marketing features.

Pricing: guest WiFi from $13 per access point per month with a $65 monthly minimum. Verified July 2026.


8. CaptiFi

Best for month-to-month WiFi marketing at a single venue

CaptiFi is a guest WiFi marketing platform for hospitality venues: branded portal, automatic email capture, automated Google review requests, and built-in email campaigns, with integrations like Mailchimp, Toast, and Twilio SMS.

Billing is month-to-month, and an optional plug-and-play device covers sites with no managed access points at all. Pricing is tiered by monthly guest volume, so multi-location groups should check how the tiers work out across busier venues.

Strong fit for:

  • single venues wanting WiFi marketing without an annual contract
  • sites with no managed WiFi hardware
  • venues on Toast POS

Potential strengths

  • no annual commitment
  • shipped hardware option
  • automated Google review requests
  • built-in email campaigns

Consider if:

You want WiFi marketing month-to-month at one site, or have no managed WiFi hardware.

Pricing: from £49/mo, tiered by monthly guest volume. Verified July 2026.


9. StayFi

Best for short-term rentals and vacation properties

StayFi is guest WiFi and email capture built for short-term rentals: branded WiFi splash pages, guest data capture across a portfolio of properties, and email and SMS marketing aimed at driving direct bookings.

Its workflows are specific to vacation-rental operators rather than restaurants, bars, or hotels, and access-point hardware is sold separately.

Strong fit for:

  • vacation rental managers
  • short-term rental portfolios
  • hosts marketing direct bookings

Potential strengths

  • STR-specific guest capture
  • direct-booking focus
  • email and SMS marketing
  • low entry price

Consider if:

You manage short-term rentals rather than restaurants, bars, hotels, or venues.

Pricing: from $19/mo; access-point hardware sold separately. Verified July 2026.


Quick summary

Choose based on your real priority:

  • Hospitality growth + guest engagement: MyPlace
  • Enterprise analytics + scale: Purple
  • Simple SMB WiFi marketing: Beambox
  • Retail acquisition: Adentro
  • Enterprise customer data depth: Cloud4Wi
  • Vouchers or paid WiFi access: Spotipo
  • RADIUS-grade authentication: IronWiFi
  • Month-to-month billing, single venue: CaptiFi
  • Short-term rentals: StayFi

Why businesses choose MyPlace for captive portals

MyPlace is not a generic networking utility. It is a captive portal software platform designed to help hospitality businesses control guest WiFi access while turning that connection into a useful customer touchpoint.

That matters because many businesses do not just need a login page. They need a system that can manage access, stay compliant, capture useful data, and connect with the tools they already use.


Captive portal functionality inside a wider platform

With MyPlace, businesses can use captive portal capabilities such as:

  • branded guest login journeys
  • email or social authentication
  • consent collection and logging
  • user data capture
  • return-guest recognition
  • bandwidth / access controls
  • integrations with external tools

Strong fit for hospitality businesses

MyPlace is built for restaurants, hotels, bars, cafés, and venues where guest WiFi can support both operations and customer growth.

That makes it especially relevant where businesses want to:

  • provide secure guest WiFi
  • collect verified customer data
  • connect data to marketing tools
  • generate more repeat visits
  • request more reviews after real visits

MyPlace product ecosystem

Businesses can also use MyPlace as separate but connected products depending on need:

Guest WiFi

Secure managed guest access through captive portal, PPSK, or other controlled methods.

WiFi Marketing

Turns guest WiFi connections into verified marketing data and automation workflows.

Review Generation

Generates new Google and TripAdvisor reviews from real guests automatically, with or without Guest WiFi.


When MyPlace is the strongest choice

MyPlace is often the best fit when you want:

  • captive portal software built for hospitality
  • guest WiFi connected to marketing outcomes
  • review generation tied to real visits
  • multi-location venue use cases
  • one vendor covering access + growth tools

Explore MyPlace solutions

  • Captive Portal Software
  • Guest WiFi Software
  • WiFi Marketing
  • Reputation Management

Best captive portal software by WiFi network

The right captive portal tool depends partly on the WiFi hardware you already run. Integration methods, setup steps, and even which tools are available differ by vendor. We maintain dedicated comparisons for the most common networks:

All five platforms reviewed below work across multiple WiFi vendors; the vendor guides cover hardware-specific setup and any tools unique to that ecosystem.

What is captive portal software?

Captive portal software controls how users access guest WiFi.

It manages the login process shown before internet access is granted, helps businesses apply access rules, capture consent, collect user data, and manage the overall guest connection experience.

In practical terms, captive portal software is commonly used to:

  • require login before access
  • collect email or social sign-in details
  • display a branded guest access page
  • record consent or terms acceptance
  • apply session or access controls
  • connect captured data to external systems

Many businesses use captive portal software in restaurants, hotels, cafés, retail stores, leisure venues, and public-facing spaces where guest WiFi is offered.


Captive portal software vs splash page

These terms are often confused, but they are not the same thing.

Splash page

The page a user sees when connecting to guest WiFi. It may contain branding, login options, offers, or terms.

Captive portal software

The system behind that page which controls authentication, access permissions, data capture, and the full connection process.

In short:

The splash page is what users see.
The captive portal software is what runs the experience.


Why businesses use it

Businesses typically choose captive portal software when they need to:

  • offer guest WiFi professionally
  • protect internal networks
  • collect first-party customer data
  • keep access compliant
  • manage multiple locations consistently
  • connect guest access with wider customer workflows

The demand is proven: 58% of U.S. adults say they are more willing to share personal information with a business when the only requirement is providing an email address (The Trade Desk / YouGov, 2023).

Yet most venues never capture it. In hospitality, only 34% of guest records hold a valid, directly captured email address, meaning roughly two-thirds of guests pass through without usable contact data (Revinate 2025 Hospitality Benchmark Report). A captive portal is how a venue closes that gap.


Where MyPlace helps most

MyPlace is especially useful for hospitality businesses that want managed guest WiFi plus wider engagement tools such as marketing integrations and review generation.

Guest WiFi capture costs about $0.22 per verified email through an automated captive portal, versus roughly $1.91 per contact for manual signup, based on MyPlace deployment data across 500+ locations (MyPlace, 2026).

One MyPlace venue, AVA MediterrAegean, generated 64 new Google reviews in 30 days (95% five-star) after connecting its captive portal to automated review requests (MyPlace customer data, 2026).


How to choose captive portal software

The best captive portal software is not always the platform with the longest feature list. It is the platform that best matches your network setup, business model, and customer goals.

Some businesses only need secure guest WiFi login. Others need customer data capture, marketing integrations, analytics, or multi-location control.

Use the criteria below to choose more effectively.


1. Login and authentication options

Different businesses need different access methods.

Look for platforms that support options such as:

  • email login
  • social login
  • click-through access
  • voucher or code access
  • PPSK or controlled secure access

If user convenience matters, simple login flows can improve completion rates.


2. Branding and guest experience

Your captive portal is often the first digital touchpoint a guest sees on-site.

Look for software that allows you to:

  • add logo and brand colours
  • customise text and messaging
  • control redirect destinations
  • create a consistent experience across locations

3. Data capture and integrations

Many businesses use captive portal software to turn guest WiFi into a first-party data source.

If that matters to you, review:

  • email capture quality
  • consent collection
  • CRM integrations
  • email platform sync
  • webhook / API options
  • export options

4. Network compatibility

Always confirm compatibility with your current WiFi infrastructure.

Common environments mentioned across category vendors include:

  • UniFi
  • Meraki
  • Ruckus
  • Aruba
  • Cambium
  • Omada

Changing platforms is easier than replacing hardware.


5. Multi-location management

If you operate multiple venues or properties, look for centralised controls such as:

  • location dashboards
  • user permissions
  • standardised branding
  • group reporting
  • per-site management

6. Compliance and logging

For public guest WiFi, many businesses need clear consent and access records.

Look for:

  • consent logging
  • terms acceptance records
  • session timestamps
  • data retention controls
  • privacy workflow support

7. Business outcomes, not just WiFi access

Ask what success actually looks like.

Do you need:

  • simpler guest access?
  • better visitor experience?
  • customer data capture?
  • more repeat visits?
  • review generation?
  • enterprise analytics?

Your answer should determine the platform.


Typical buying paths

Choose MyPlace if you want:

  • hospitality-focused captive portal software
  • guest WiFi connected to marketing outcomes
  • review generation workflows
  • multi-location hospitality fit

Choose Purple if you want:

  • enterprise estates
  • visitor analytics
  • large public venue deployments

Choose Beambox if you want:

  • SMB simplicity
  • WiFi marketing basics

Choose Adentro if you want:

  • retail acquisition focus

Choose Cloud4Wi if you want:

  • enterprise customer data depth

Choose Spotipo if you want:

  • vouchers or paid WiFi access on UniFi

Choose IronWiFi if you want:

  • RADIUS and 802.1X authentication
  • directory-integrated access control

Choose CaptiFi if you want:

  • month-to-month WiFi marketing at a single venue

Choose StayFi if you want:

  • guest WiFi and email capture for short-term rentals

Final rule

Do not choose based on feature count alone.

Choose the platform that best fits:

  • your hardware
  • your customer journey
  • your internal resources
  • your growth priorities

How to set up a guest WiFi captive portal in 5 steps

Create a guest SSID and enable your captive portal.

Configure the splash page and choose login method, email or social.

Turn on consent logging and set session, bandwidth, and idle limits.

Add your portal, payment, and analytics domains to the walled garden.

Test with a fresh device; if the portal doesn’t show, try a non-HTTPS page to bypass HSTS and confirm the redirect is working

Captive Portal Software – FAQ

What is the best captive portal software?

It depends on your goal. For hospitality venues that want guest WiFi to build an email list and generate Google reviews, MyPlace. For enterprise analytics at scale, Purple or Cloud4Wi. For IT teams needing RADIUS authentication, IronWiFi. For simple single-site WiFi marketing, Beambox.

What is captive portal software?

It’s the system that runs your guest WiFi login flow. It handles the login screen, captures emails or social logins, and sends that data to your CRM or email tool.

How is it different from a splash page?

The splash page is just what the user sees. The captive portal is the engine behind it. It controls access, collects data, logs visits, and makes sure the whole process works.

Do I need it to offer guest WiFi?

Yes. If you want to collect data, stay compliant, and connect WiFi with your marketing tools, you need captive portal software.

Can I use captive portal software with my existing WiFi setup?

Usually yes. Most tools work with popular routers like UniFi, Meraki, Ruckus, and more. Just plug the software into your network.

What kind of data can I collect?

Emails, phone numbers, login times, device info, repeat visits, dwell time, and more. Some tools also track content filtering and behavioral patterns.

Will captive portal software help with reviews and loyalty?

Definitely. Some platforms, like MyPlace, let you trigger review requests, send NPS surveys, or enroll customers into loyalty programs after they log in.

What should I look for when choosing a platform?

Start with the basics: login types, branding, integrations. Then look at unique features like automation, analytics, and content filtering to find your best fit.

Do I need a captive portal for guest WiFi?

Yes, if you want access control, consent logging, analytics, and to connect WiFi data to your CRM.

Splash page vs captive portal for guest WiFi, what’s the difference?

The splash is what users see. The captive portal is the engine that controls access and data.

The captive portal isn’t showing on guest WiFi, what should I check?

Test with a non-HTTPS URL, confirm your walled garden, and check the device’s captive network assistant behaviour

📘 Glossary: Captive Portal Software Terms

Captive Portal Software
The engine that runs your guest WiFi login flow. It handles user access, collects data, syncs with your tools, and keeps everything compliant.

Splash Page
The login screen your guests see before getting online. Usually branded, sometimes includes a form, offer, or social login button.

User Authentication
The process of verifying who’s trying to connect. Can be as simple as an email, social login, or even a click-to-connect.

Social WiFi
Letting users log in to WiFi using Facebook, Google, or Apple. Easy for them. Still useful for you.

Device Recognition
Once someone connects, the system remembers their device. So next time, they log in automatically.

CRM Integration
Your captive portal pushes contact data to your CRM. That way, your marketing list grows without lifting a finger.

Webhooks
These send real-time updates to other tools. For example, when someone logs in, your email tool gets the info instantly.

Micro-Targeting
Customizing the WiFi experience based on location or audience segment. Show one offer in one store, and something else in another.

Analytics Dashboard
Your backend view. Tracks logins, return visits, dwell time, and more. Use it to see what’s working and what’s not.

Web Content Filtering
Lets you block certain types of websites on your guest WiFi. Useful if you want to keep things clean and secure.

Data Export
Sometimes you just want a spreadsheet. This lets you download your contacts or behavior data and use it however you like.