How Felipe’s Taqueria Uses Guest WiFi to Fuel Real-Time Engagement
Turning Free WiFi Into a Loyalty-Building Channel
Felipe’s Taqueria wanted to do more than offer free internet, they wanted to use that moment of connection to deepen their relationship with guests. With over 1,000 visitors connecting in just a few months, MyPlace gave them a simple way to collect rich, actionable guest data while preserving the friendly, low-pressure vibe of their brand. Today, that data powers outreach and retention across all six locations.
Adding Value Beyond the Meal
As a popular fast-casual restaurant known for fresh food, strong hospitality, and great vibes, Felipe’s Taqueria was already focused on guest experience. But the team saw an opportunity: why not turn something guests already expect, free WiFi, into a smarter way to stay connected?
They didn’t want complexity or a heavy-handed system. They just needed a reliable, low-cost way to capture email, phone, and visit behavior, and then push that into the platforms their marketing team already uses. MyPlace delivered exactly that, helping them stay agile while scaling smarter communication across locations.
“It’s a great way to get people engaged with the brand. People love free internet, and it’s been really helpful.”
– Blake Tapie, IT, Felipe’s Taqueria
Bridging the Data Gap with WiFi Access
With a branded captive portal now live at all locations, guests log in through a simple form that reflects Felipe’s branding and values. In the background, MyPlace captures each guest’s name, email, phone number, and location, turning anonymous foot traffic into trackable, repeatable engagement.
The team can now identify returning guests as they reconnect and better understand which locations are seeing the most repeat behavior. Even a small increase in trackable loyalty has opened the door for more personalized, timely outreach to customers who are clearly enjoying the experience.
Leveraging OneSignal for Smarter Segmentation
All captured guest data is funneled directly into OneSignal, Felipe’s primary platform for customer messaging. Guests are automatically segmented by location, such as New Orleans vs. Naples, and tagged to support both email and SMS campaigns.
While they currently use this data for general updates and event announcements, Felipe’s team sees future potential in building loyalty-focused journeys based on guest behavior. With new tools like MyPlace Reviews and upcoming integrations with Toast POS, there’s a clear path to even deeper retention strategy.
“We’ve focused this year on creating real brand endearment, getting people involved and bringing them back. MyPlace supports that in a meaningful way.”
— Blake Tapie, IT, Felipe’s Taqueria