New Leat integration: turning guest WiFi visits into loyal customers

Running a great loyalty programme starts with great data – but first you have to capture that data. That’s why we’re thrilled to announce our brand-new, one-click integration between MyPlace and Leat, the fast-growing CRM & loyalty platform built for food, retail and e-commerce brands. Starting today, every guest who logs on to your MyPlace Wi-Fi portal can be enrolled in Leat automatically, creating a seamless bridge between the in-store experience and your marketing stack. 

How it Works

The moment a visitor connects to Wi-Fi, MyPlace gathers a verified email address, optional demographic fields and rich behavioural signals such as visit frequency and dwell time. With the Leat integration switched on, this data is pushed to Leat in real-time via our secure API – no exports, no manual uploads, no delays. Guests receive a friction-free welcome to your loyalty club, complete with points, vouchers or any custom reward you’ve set up in Leat. It’s loyalty onboarding that feels as effortless for the guest as it does for your team.

Smarter segmentation, richer campaigns

Because MyPlace keeps sending behavioural updates on every subsequent visit, Leat’s customer profiles stay alive. You can trigger automations based on “last seen” dates, reward high dwell-time patrons, or re-engage infrequent shoppers – all with the confidence that the underlying data is up-to-the-minute. Add our micro-targeting tags and event tracking to the mix, and you have a 360° view of each customer, ready for highly personalised email, SMS or social campaigns.

Save hours every week

Store managers and marketers tell us that manual list maintenance is one of their biggest frustrations. Our Leat integration eliminates that chore entirely. Records flow continuously, duplicates are handled automatically, and even subtle profile changes – like a guest switching email addresses – are synced behind the scenes. The result is a cleaner database, fewer bounced emails, and more time for the creative work that actually grows revenue

Ready to try it?

If you’re already a MyPlace and Leat customer, head to Settings → Integrations and toggle on Leat. New to MyPlace? Start a free 14-day trial or schedule a demo and see how effortless loyalty can be. For full setup instructions and FAQs, visit our Leat integration page. We can’t wait to see the campaigns – and customer love – you’ll create next.