New Commerce7 integration: Turn tasting-room WiFi into lifelong customers

Running a great direct-to-consumer (DTC) programme starts with great data – but first you have to capture that data. Today we’re uncorking our brand-new, one-click integration between MyPlace and Commerce7, the customer-centric commerce platform trusted by hundreds of wineries worldwide. From now on, every guest who logs on to your MyPlace Wi-Fi portal can land in Commerce7’s CRM in real time, ready for follow-ups, club invites and online re-orders.

How it works

The moment a visitor connects to Wi-Fi, MyPlace collects a verified email address, optional demographic fields and rich behavioural signals such as visit frequency and dwell time. Flip on the Commerce7 connector and this data is pushed instantly via secure API – no exports, no spreadsheets, no delays. Guests receive a friction-free welcome to your winery family, complete with club perks or tasting-room vouchers you’ve set up inside Commerce7. 

More first-time buyers, bigger online revenue

Real-time sync means your “Thanks for visiting – ship the wines you loved” email can land in a guest’s inbox before they’ve even left the car park. Commerce7’s own data shows that wineries capturing the most guest emails generate 78¢ in online sales for every $1 sold in the tasting room, while those that don’t collect addresses manage only 13¢. Because MyPlace automatically grabs every device’s verified email and drops it straight into Commerce7, you can follow up with every visitor once they’re back home – turning one-off tasters into profitable online buyers and future club members, even if they never return in person.

Save hours every week

Marketers tell us manual list maintenance is one of their biggest headaches. Our Commerce7 integration eliminates the chore. Duplicate handling, consent flags and even subtle profile changes – like a guest switching email addresses – are synced automatically. The result: a cleaner database, fewer bounced emails and more time for the creative work that actually sells wine. 

Try it today

Already a MyPlace and Commerce7 customer? Toggle on the connector now and start turning tasting-room logins into loyal club members. New to MyPlace? Start a free 14-day trial or schedule a demo – we’ll have you capturing more emails (and selling more wine) in no time.