Loyalty Marketing
Guest WiFi Loyalty Marketing
Restaurants, cafés, bars, and hotels often rely on repeat customers. Regular guests are the foundation of a successful hospitality business.
But many venues struggle to build loyalty programs that actually work. Traditional loyalty cards are easy to lose, apps require customers to download something new, and staff-driven programs are difficult to manage consistently.
MyPlace allows hospitality venues to turn guest WiFi connections into loyalty marketing. When guests connect to WiFi during their visit, MyPlace captures verified customer data and allows businesses to build loyalty campaigns based on real guest activity.
Instead of relying on punch cards or manual programs, venues can use guest WiFi data to create automated loyalty marketing.
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The Challenge of Loyalty in Hospitality
Build Loyalty Campaigns from Real Guest Visits
MyPlace turns guest WiFi connections into the data layer behind your loyalty marketing. Every login captures verified visit activity, giving venues the tools to identify returning guests, reward frequent customers, and run targeted campaigns — all based on how guests actually behave, not guesswork.
Identify Returning Guests Automatically
When customers connect to WiFi through MyPlace, they log in through a captive portal before accessing the internet.
This login allows venues to identify returning guests automatically when they connect to the network again.
Instead of treating every visitor as anonymous, venues can begin to recognize patterns such as:
- first-time visitors
- returning customers
- frequent guests
- inactive guests
This visibility allows hospitality businesses to better understand their customer base and identify their most loyal guests.
Use Guest WiFi Data for Loyalty Campaigns
Once guest data is captured through WiFi login, MyPlace allows venues to use that information for targeted loyalty marketing.
Because the system tracks real visits, businesses can create campaigns based on actual customer behaviour.
For example, venues can:
- reward frequent guests with special offers
- invite regular customers to events
- encourage occasional visitors to return
- send promotions after a guest's visit
These campaigns are based on real guest activity rather than generic marketing lists.
Personalize Offers Based on Guest Behaviour
Loyalty marketing works best when communication feels relevant to the customer.
Because MyPlace tracks guest visits through WiFi connections, venues can personalize marketing campaigns based on guest behaviour.
This allows businesses to:
- tailor offers to frequent guests
- send targeted promotions to returning customers
- recognize loyal customers over time
- adjust campaigns based on visit frequency
Personalized communication makes loyalty campaigns more effective and encourages stronger relationships with customers.
Encourage Repeat Visits
One of the most important goals of loyalty marketing is encouraging guests to return more often.
With MyPlace, hospitality venues can build automated campaigns that remind customers about the venue and invite them back.
Examples include:
- follow-up messages after a visit
- special offers for returning guests
- promotions for seasonal events
- reminders for customers who have not visited recently
These campaigns help keep the venue visible to customers between visits.
Guest WiFi as the Foundation for Loyalty Marketing
Within the MyPlace platform, Guest WiFi and WiFi Marketing work together to support loyalty campaigns.
Guest WiFi captures customer data during login.
WiFi Marketing uses that data to create targeted marketing campaigns.
Because the data comes from real guest visits, loyalty marketing becomes based on actual behaviour rather than assumptions.
For hospitality venues, this turns guest WiFi into a powerful foundation for customer retention and loyalty.
Loyalty Marketing Built on Guest WiFi
People love us and we love them back too
“Easy to get up and running and then just set it and forget it!”
President, NextGen
“I really like how easy MyPlace Connect is to use and Peadar has been so helpful”
Office Manager
“I have set this up with two or three of our hotels now, and it’s been simple and easy.”
Director of Operations, Superior Hospitality