WiFi Marketing Solution

Transform Your Guest WiFi into a powerful marketing engine

WiFi marketing helps physical businesses like restaurants, bars, hotels, and retail shops turn guest WiFi into a revenue driver.
It allows you to collect customer data, build relationships, and increase repeat visits.

MyPlace is a leading WiFi marketing solution built to help you capture emails, sync with your CRM, and grow your business through smart guest WiFi.

MyPlace turn guest WiFi into a powerful marketing tool

Trusted by more than 500+ companies across the globe

Why use a WiFi marketing solution?

Offering free WiFi is no longer optional for physical businesses.
96% of customers prefer venues with free internet, and for 60% of millennials, it’s the top hotel perk.

But beyond customer convenience, guest WiFi is also a powerful marketing tool.

With the right solution in place, you can capture customer data, promote your brand, and turn WiFi access into a channel for growth and revenue.

Here’s how WiFi marketing helps your business thrive.

Capture valuable customer data on your WiFi network with an advanced captive portal

Every customer who connects to your guest WiFi is shown a fully branded, customizable login portal.

The process is quick and user-friendly, with options to log in using email, personal details, or social accounts.

Guests get seamless internet access, and you capture valuable leads and contact data turning WiFi usage into a marketing opportunity.

MyPlace's customizable guest WiFi portal capturing customer data

Engage customers and promote your business on guest WiFi, too

Capture customer data on WiFi

WiFi marketing is not just about data collection and generating leads.

Use the captive portal to showcase latest promotions, offer discounts and coupons to returning customers, and entice them to leave reviews on top review sites.

 

Integrate customer data with your marketing platforms

MyPlace offers APIs, webhooks, and fast integrations that let you instantly sync customer data with your CRM or email marketing tools.

With real-time updates, your contact lists stay current and ready for personalized marketing, automation, or retargeting campaigns.

Capture customer data on WiFi

Boost your marketing efforts and increase customer retention and loyalty

Capture customer data on WiFi

WiFi marketing not only lets you collect customer information and engage them in your location.

You can use that data to boost the effectiveness of your other marketing channels - email, SMS, retargeting, and more.

How WiFi marketing works

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Customers and guests connect with your free guest WiFi

They find the network on the list of available ones, and click to connect.

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Guests are directed to your captive portal to log in

The captive portal asks them to sign up using their email or social media credentials.

Guests are directed to your captive portal to log in

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You display ads or promotions for customers on the splash page

This step is optional, actually. However, once logged in, the person could see a custom splash page showing whatever information about your business you'd like them to see:

  • Your latest offers

  • Promotions

  • Videos or ads

  • A request to leave a testimonial on a specific review site, etc.

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Your WiFi Marketing Solution integrates customer data into your CRM or marketing platform

Once a customer signs up on the captive page, their data (along with behavioral data - visit frequency, etc.) gets automatically sent to whatever platform you want - Your CRM, a marketing platform like Mailchimp, Facebook Custom Audience, or Hubspot, etc.

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You use the data to enrich and launch better marketing campaigns

This might mean sending more targeted email campaigns or triggering custom promotions to recurring customers. The opportunities are truly endless.

Who is WiFi marketing best for?

A WiFi marketing solution is actually a must-have for any business with physical location that wants to offer its customers a free, complimentary access to the Internet:

  • Hotels

  • Restaurants

  • Bars

  • Pubs

  • Shopping Malls

  • Retail stores

  • Venues

  • Airports, and more.

WiFi Marketing Solution Case Study - Incognito Bars

Incognito bars boosted customer engagement

Incognito Bars is a group of themed cocktail venues located in Winchester, Richmond, Kingston, and Windsor. Known for their unique atmosphere and expertly crafted drinks, they attract thousands of guests every month.

However, the team had no reliable way to capture customer data or follow up with their growing foot traffic.

By implementing MyPlace’s WiFi email capture, Incognito Bars grew their marketing database from a small starting point to over 101,000 contacts, including 71,000 active users.
Guest WiFi login accounted for 90% of all email signups.

The real-time data from MyPlace also gave them the insights needed to run highly targeted marketing campaigns helping them stay competitive and connect with customers in more meaningful ways.

Can’t find what you’re looking for? Contact us we’re ready to help you.